Asurion Gulch Hub at 1101 Church Street

Client: Highwoods Properties

United States

The diverse interiors palette takes inspiration from multiple cities, cultures and eras with a focus on warm natural materials such as real hardwood floors and bespoke solid wood ceiling elements that patina and feel comfortably lived-in over time.

The design seeks to identify and remove points of friction in employees’ daily working lives. User-friendly features include a welcoming and approachable reception desk, clear and logical wayfinding and graphic systems, a smart parking system that directs employees to available spaces, and AV systems that work identically in nearly every conference room.