TRONGYEE Boutique

AD ARCHITECTURE

 

Design team: AD ARCHITECTURE

TRONGYEE is a brand established in 1999, dedicated to selling womenswear of multiple brands. The upgraded store was planned to offer garments exclusively from designer brands, through which TRONGYEE hoped to reactivate its brand identity, and bring new vitality to the city's commercial field. The storefront is an important part that needs to be considered carefully, since it directly presents the store's image.

The designers adopted a neat facade and low-intensity lighting through reverse thinking, so as to directly guide the sight line to the indoor space. As for the interior space, the designers utilized a "flat" design idea in line with current trends. The floor, walls and ceiling use the same material, to alleviate the three-dimensional sense of the space.

The red staircases functions as a vertical circulation route, which is also a visual highlight. The space widely utilizes regular square blocks, which are complemented by the vaults on the ceiling and arched door openings. Those arched structures break the calmness of the space, and add a vivid temperament to it.

The mezzanine is merely 2.2 meter high, so the design team clad its ceiling in a reflective material featuring ripple-like patterns, which eliminates the oppressive feeling and at the same time blurs the boundary of space. The project is an exploration of sustainable value for future urban commercial spaces. AD ARCHITECTURE conceived the design solution by taking commercial value as the starting point, and eventually created a design that is derived from the core of the brand TRONGYEE.

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