Alexis Readinger founded the international award-winning hospitality design firm Preen, Inc., in 2005. Preen creates magic, deepened spaces, vital for business and being. This includes some of LA's most interesting restaurants including Howlin' Ray's, the lobby at Row DTLA, The Heroic, which just won Best Café design for 2019 by the American Institute of Architects and Tesse which was voted LA's Most Beautiful Restaurant of 2018 by Eater blog readers. Preen's projects range from remote adventure lodge to sacred space to chef restaurant and they extend from Los Angeles to Texas, Mexico, Hawaii and the Marshall Islands. A Texan native, Alexis holds a Masters in Architecture from UCLA and a Bachelors from Vanderbilt University. She is a LEED certified Green Building Advisor and a member of the American Institute of Architects. Alexis serves on the board of the Chinatown Business Improvement District (BID), the Chung King Road Association, and the Travel Experience and Trends Council at the Urban Land Institute (ULI). She stands for just and joyful business everywhere.