Simon Kincaid

Director, Conran and Partners


Simon’s role as Director is to head-up the interiors department. He is currently working with developers Argent to deliver a luxury apartment and two penthouse schemes within the King’s Cross masterplan. Appointed in 2014, Simon has led the design team to refine and reconfigure the apartment layouts to provide optimum space, light and marketability. The interior design concept reflects the newbuild façade and wider urban context. In contrast, he recently restored and converted a Grade II-listed Barbican tower into 72 contemporary apartments and two dramatic penthouses, with details and form inspired by the Barbican’s familiar brand. Simon has previously delivered high-end apartment interiors in Kuala Lumpur and Ibiza.

He brings value to projects by optimising layouts and creating strong design narratives. As a hotel, restaurant and retail designer, he brings this understanding of consumer lifestyle trends to the communal and public areas of residential projects, often to engage with the wider neighbourhood, as well as creating well detailed desirable homes with a sense of place and individual identity.


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