"We need big, clear pictures and short informative text that directs us to the deeper intention of the design moves. No need to describe what we can see for ourselves.
A standout entry will have an origin story. It will have a design language that was clearly generated from within the intention of the client and designer. It will have an aesthetic unique to that moment in time."
"Differentiation is a trait of an outstanding design but also the feeling that you can instantly connect to the Interior. That you want to emerge yourself into the room. Outstanding Interior Design has always a strong emotional aspect.
Make sure that the photos you send explain well the concept design, mood & materiality of the Interior. It has to be clearly visible that your design studio walked the extra mile to achieve an exceptional quality."
"A winning entry should be demonstrating a clear agenda to connect people to their environment with a good causes.
Original and innovative approach to show case our professional design thinking can contribute to people’s everyday aesthetics, it should be a joyful and creative revisit to those long standing design issues and elegantly resolved."
"A winning entry will be an innovative and well executed project or product that pushes our industry forward.
Be clear with your presentation, choose the best images and/ or drawings that best showcase your entry. Make sure your explanatory text focusses, supports and helps your entry. Don't leave your entry to the very last minute. Prepare it in advance, leave it for a few days and review it with fresh eyes before submitting it."