Alex Whitlow

Founder , Creativity & Sons

Alex is a design leader specialising in retail experiences. Working across everything from independent pop-ups to global brand environments, he collaborates with designers, agencies, and business leaders to shape the future of retail.

He is driven by the belief that the best public spaces, those that enrich society and enhance everyday life, are underpinned by human creativity. Alongside his work in industry, his involvement in research and higher education continues to inform and strengthen this perspective.