IGG Fuzhou Tianmeng Tower
Woods Bagot
Client: Tianping Digital
Merging sustainability and digital culture, the project creates a next-generation workplace where architecture and interiors work in concert: from the organic, cantilevered form that extends Fuzhou’s green canopy skyward, to immersive interior environments that translate game logic into spatial experience.
Guided by IGG’s ethos “Innovators at Work, Gamers at Heart,” the interior is conceived as a continuously evolving spatial experience that integrates game culture, corporate identity and everyday work. The design translates game logic into spatial experience, resulting in an environment that is imaginative, unexpected and grounded in everyday use. Beyond representing a game company, the interiors embed IGG’s values of innovation, exploration and adventure, supporting creativity across the organisation.
The building becomes the Banyan Castle, an immersive game world where employees and visitors move through spaces that shift between reality and surreality. Natural references from Fujian, including banyan trees, caves and organic growth patterns, ground the narrative in local context, allowing imagination and place to coexist.
The interior is organised around a clear narrative sequence. The Welcome Portal (ground floor) forms the public interface through the sculptural Rabbit Hole, creating a strong sense of arrival through immersive circulation and integrated brand storytelling. The Heart of the Game anchors daily operations and collaboration across typical office floors (Levels 5–14), where structured layouts, soft colours and flexible furniture support focus whilst subtle moments of play reinforce the gaming mindset. The Sky Portal houses multipurpose, training and leisure spaces, whilst the Earth Portal accommodates dining and staff amenities, grounding the workplace in everyday wellbeing.
Layered throughout are immersive public experiences: a Level 2 children’s centre supporting learning through play with child-scale design; a Level 3 dining space reimagined as a Modern Babylon Garden to encourage social interaction; and a Level 4 multimedia centre, conceived as a Digital Temple, combining controlled light and quiet spaces for gaming culture, training and media production. Upper-level wellness and multipurpose spaces integrate fitness, leisure and future-oriented narratives, extending the experience beyond the workplace.
The IGG Tianmeng Tower delivers measurable value across multiple scales. For IGG, it strengthens corporate identity as a global innovator, providing employees with inspiring, wellness-oriented environments that foster creativity and connection. For Fuzhou, the tower’s bold yet contextually grounded form enriches the skyline and exemplifies sustainable, human-centred design. By embedding IGG’s values of exploration, creativity and adventure into both architectural form and interior experience, the project transcends its role as a workplace, standing as a catalyst for Fuzhou’s evolution into a world-class, future-ready metropolis.