HUWOO showroom

Rectilinear lighting choreography guides an intimate, energy-efficient journey. “This project features a compelling and well-considered variety of lighting strategies that effectively guide the customer journey through the space while drawing focus to the products on display. Overall the showroom has a warm and inviting feel despite the cool greens and white tones of the interiors and products displayed.”, Emma Holt, WIN Awards Judge.

HUWOO showroom transforms a 300 sq m sanitary retail environment into a lucid, navigable experience where light orchestrates both journey and mood. The brief demanded clarity for technical products, an intuitive path through varied displays, and a sense of warmth within a cool interior palette of greens and whites. The design team also prioritised energy performance and visual comfort, ensuring luminaires would accent stainless steel and glass without glare while supporting intimate consultation zones.

The scheme advances a clear architectural language: a rectilinear motif expressed at multiple scales, from small rectangular luminaires articulating corridors to a dramatic large-format rectangle anchoring a key display. Direct and indirect layers are calibrated with precise optics and beam control, balancing contrast and softness. A curved entry sequence is quietly washed to signal transition, while targeted spotlights pull focus to hero products and textures. Linear lighting in corridors operates as a visual guide, subtly recalling the paced discovery of traditional Chinese gardens. Warmer tones and moderated intensities in consultation areas foster comfort and conversation. Crucially, the designers achieved this nuanced balance without a dimming system, relying instead on careful circuiting, fixture selection, and aim to produce distinct scenes.

Outcomes are tangible: products read with crisp hierarchy, circulation feels effortless, and the overall ambience remains inviting despite the cooler material palette. Energy-efficient LED technology reduces load and maintenance while sustaining high-quality rendering and controlled brightness. Judges praised the integration and clarity of intent, noting it as "so beautifully integrated into the interior" and applauding its "balanced technical precision with a clear sense of spatial storytelling". The result is a coherent, efficient, and characterful retail lighting project that elevates brand, showcases craftsmanship, and keeps the visitor experience front and centre.

The judges said: “The lighting is so beautifully integrated into the interior.” “A well-considered scheme that not only highlights the display items effectively but also guides the visitor on a creative journey through the showroom.” “This project features a compelling and well-considered variety of lighting strategies that effectively guide the customer journey through the space while drawing focus to the products on display.” “Overall the showroom has a warm and inviting feel despite the cool greens and white tones of the interiors and products displayed.”