SFC Shangying Cinema Luxe

Pulse On Partnership Limited

Since the advent of sound in cinema, the film score has become an integral part of the movie experience. The designers were inspired by the film music and also by the name of the shopping centre where this cinema is located that contains a Chinese character which means ‘piano’. These two elements worked together and motivated the designers to come up with ‘strings’ as the design theme for this project, hoping that this cinema design will create yet another timeless classic as if an epic film with a rousing music score. Elements derived from ‘strings’ are present throughout the interior. ‘Strings’ from low to high-pitched hung from the ceiling in parallel, as if awaiting for the musicians to perform. Vertical frames surround the lobby and extend all the way from the ceiling to the floor. Right from the beginning, the designers had an image of how the ancient scholars played the musical instrument and read in tranquillity, thus adding the ‘bookshop’ element for this design. The ‘strings’ concept is applied to the bookshop design, in order to intensify the combination of these two cultural elements. The bookshelves are the extension of the upper frames, the lowest three layers are used for book display. The designers want to create a Zen resting space for the guests through the mix of ‘strings’ and ‘books’ - all of this boils down to simplicity and purity of lines, no highly-contrasting colours are used.