Xinú Marsella
Esrawe + Cadena
Agency: Esrawe + Cadena
Client: Xinú Perfumes
What once was a car mechanical workshop in the barrio, is now a retail space departing from all conventionalisms. The design approach started with the idea of gifting a garden to the neighborhood, ingeniously giving life to a vacant space by harmoniously blending a holistic experience that integrates the seductive power of nature, with design and architecture. A wood pavilion stands as a testament to innovation and generosity, a structure that gracefully inhabits the lot. Surrounding the architectural piece on this unconventional design is the garden—a living, breathing testament to the brand’s commitment to plants and nature. Supported by a powerful authentic brand narrative, the pavilion unfolds as a contemplative journey, a multisensory approach inviting guests to explore a universe crafted by simplicity and the fragrant symphony of nature as well as XINÚ’s unique products and scents.